Thomasina is Head of Marketing, responsible for Centuria’s full end-to-end marketing strategy, planning and execution across the Group’s business entities and channels within Australia and New Zealand, which incorporates brand positioning, real estate capital fundraising campaigns and investment bond promotions.
Since joining the Group in 2017, Thomasina has been instrumental in supporting Centuria’s growth through her management of the digital and campaign management of the business. She has also assisted in the integration of several merged businesses including Heathley Limited (now Centuria Healthcare), Bass Capital (now Centuria Bass Credit), Augusta Capital (now Centuria NZ) and most recently Primewest.
Thomasina brings more than 20 years of marketing experience to Centuria, with a strong focus on digital in a financial services background. Her career in digital began as a project manager in eBusiness at Zurich Australia where she held various positions enabling a well rounded and all-encompassing understanding of the digital realm. Her role included project managing two major website rebrands and migrations. She then went to a boutique search marketing agency to hone her skills in SEO and SEM before joining Centuria.
Her achievements in campaign management have been recognised with last year’s marketing awards MMAX’s 2022 Agency Campaign of the Year (winner) and MMAX’s 2022 Video Campaign of the Year (finalist).
Prior to starting in financial services, Thomasina worked as a geologist and geophysicist across Australia, the UK and India.
Thomasina studied a Bachelor of Science with Honours from the University of Sydney.